Communicating Identities and Stories Through Design Visuals with Terzo Piano

Name:
Terzo Piano
Photography:
Courtesy of Terzo Piano
Words:
Caroline Meeusen

The Italian creative studio of Terzo Piano creates design images with modeling and photorealistic 3D rendering. The visuals portray spaces and objects in their pure form and within perfectly curated settings. Combining creative and technical skills, the studio balances between design and visual communication.

Terzo Piano also goes beyond images, specializing in art direction, video, and set design as well. Their visual language explores different shapes and colors, striving “to create images that have an atmosphere, a story to tell. And offer a multidisciplinary approach for visual identity services,” the studio notes. Using the visual aspect as communication, Terzo Piano creates images and visuals that reflect the client or brand identity. No matter the nature of the project, whether it be set design, a creative concept, or interior styling, the modeled renderings are always photorealistic, drawing the viewer into an imaginary world.

Terzo Piano for Graniti Fiandre. Rock Salt collection, Art Direction and Styling Martina Malventi. — Terzo Piano for Graniti Fiandre.
Rock Salt collection, Art Direction and Styling Martina Malventi.

Often lively, the images play with shapes, textures, and colors, exploring different realities and designs. Depending on the client and brief, Terzo Piano is not afraid to use bold designs but they can also realize soft, minimalistic, dreamy settings. The studio masterfully balances abstraction and sophistication, always creating an interesting mix of concepts.